Google Announces Changes to Nest Aware Pricing – Are You Ready?

Google has just sent out a heads-up to its customers in the US about some changes to their Nest Aware subscription plans. This subscription service adds extra smarts to your Nest Cams, Doorbells, Smart Displays, and Speakers.

So, what’s new? Well, the base Nest Aware subscription will now cost you $8 per month or $80 annually (saving you $16 if you go yearly). In the past, it was priced at $6/month or $60/year. This subscription comes with a nifty 30 days of event video history.

But wait, there’s more! Nest Aware Plus has also seen a price bump, now setting you back $15 per month or $150 per year (with a $30 savings if you choose the yearly option). Previously, it was $12/month or $120/year. The real bonus here is that it offers up to 10 days of 24/7 video history and a whopping 60 days of event video history.

What’s included in both these subscriptions? You’ll get some nifty features like alerts for familiar faces, smoke alarms, carbon monoxide alarms, and even glass breaking. Plus, there’s the emergency e911 service.

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• AI-Driven Drone Defeats World Champion Pilots in Thrilling Race

Now, why the price increase? According to Google, it’s all about keeping up with the times. You know, market shifts, inflation, and those pesky local tax updates.

But, fear not if you’re already on Nest Aware through one of Google’s partners like ADT – your prices stay the same. These new rates apply to fresh subscribers starting today. If you’re already on board, your wallet will only feel the pinch on your next bill due on or after November 6, 2023.

But here’s a little nudge from Google: if you’re rocking the old-school Nest Aware (1st gen), it might be time for an upgrade. Switching to the latest Nest Aware subscription not only gives you a simpler single flat rate that covers all your compatible Nest gadgets but also unlocks cool new features like sound detection and emergency calling (for our friends in the US). So, it’s worth considering the switch!